BWF World Superseries
“DAIHATSU YONEX Japan Open
2017 Badminton Championships“
~For the sake of Nurturing
the Future Generations,
“ABC Badminton National Primary
School Tournament” as well~
Daihatsu announces its sponsorship of ”DAIHATSU YONEX Japan Open 2017 Badminton Championships“, a national badminton tournament to be held from the 19th to the 24th of September 2017 at Tokyo Metropolitan Gymnasium (Shibuya-ku, Tokyo)
This tournament is part of the Badminton World Federation (BWF) World Superseries, where top ranked players gather, and this is the only one organized in Japan. This year marks its 36th series.
During the month of March, Daihatsu announced its new group slogan, “Light you up”, which acts as the base for these two principles, “Creating things” and “Creating events”. Daihatsu has declared that with these two wheels, it will move forward its business and evolve the Daihatsu brand.
The sponsorship this time emanates one of the wheels, “Creating events” and emphasizes the magnification of interactions with our customers and inhabitants of the community. We begin with Japan, Indonesia and Malaysia, where this is one of the contributions towards the development of badminton.
In addition, for the sake of nurturing the future generations, Daihatsu will be sponsoring the “ABC Badminton National Primary School Tournament”, a tournament for primary school students. This year, the tournament marks its 18th time. The competitors who have broken through the preliminaries for each of their own prefecture will gather for their final tournament on the 4th to 16th of August 2017 at Hokkaido Prefectural Sports Center (Sapporo, Hokkaido)
Furthermore, Daihatsu has taken part not only in cheering of the Badminton/Para-Badminton teams representing Japan, but also support for the “Para-Badminton Japan Open 2017”, an international Para-Badminton tournament. Daihatsu conducts such activities in many countries such as Indonesia and Malaysia.
In tandem with the contribution towards the development and expansion of Badminton through various methods in Japan, Indonesia and Malaysia, Daihatsu will continue to deepen connections and light up the livelihood of people through Badminton.
Press Release Report
Five Representative players attended the press release for the tournament organized in Tokyo on 27th June (Tue).
Many reporters attended as well, and we were able to feel the hype and anticipation for our rebirthed tournament.
Presentation of supportive messages from the primary school players.
During the qualifying rounds for the ABC tournament in June, we requested for messages for the Japan representative players from the primary school student players. These students practise daily with hopes of becoming one of the Japan Open players in the future.
Being able to convey their feelings directly towards their aspiring athletes was a once in a lifetime opportunity for them, and the primary school student players excitedly wrote the messages.
After receiving the supportive messages from the primary school student players, the Japan representative players spoke of their own memories of the ABC tournament. They said, "We wish to provide dreams and aspirations to everyone working hard!" and swore to fight a good fight.
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